How to Stand Out in a Saturated Market

I know a thing or two about standing out. Born to a Taiwanese mother and an African-American father, I stood out due to my appearance whether I was living in an Asian country or in the States. When I was 13 years, I stood tall at 5 feet 11 inches (180 cm). The next tallest guy in my class was to my shoulders. And because I was so tall, everyone assumed I played basketball. I also stood out when I spoke accent-free Mandarin, because no one expected someone that looked like me to speak anything other than English.

While I stood out unintentionally in these situations, we live in a time now where attention is what we crave. As with most individuals, many entrepreneurs and startups are looking for that edge to get themselves more visibility in the already oversaturated market place, especially during the upcoming holiday season like the Christmas markets here in Zürich and other places in Europe. But what do you do when you really want to project a unique business identity and be seen as special?

This past September, the first Impact Markt was held at the Colab, where more than 30 Entrepreneurs and Startups showcased their products. In a place where the market is quite saturated with similar products, I asked several of them how they stood out from the rest.

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