Entrepreneurs often describe the same commercial pitfalls along their journey. The most cited commercial pitfalls go from struggling to reach and acquire (first) customers to identifying the product-market fit or building a profitable revenue model. I have experienced most of the commercial pitfalls as part of a startup (and also of larger companies) myself and repeatedly come across them when consulting entrepreneurs.

I am happy to welcome you to this workshop session to give you strategies to avoid or overcome the most common commercial pitfalls in the early stages of a company. We will look into real startup cases and draw from their lessons learned.

The workshop is limited to 8 participants to ensure time for questions and discussions. Participants will be able to vote for the most relevant cases for them at the beginning of the workshop. The most voted cases will be discussed first.