How do I build the relationship beyond transactional discussions? How do I prioritize my opportunities? How do I get customer attention? How do I position myself as a credible business partner?

These and more questions plague most sales managers – in our B2B Sales Effectiveness and Account Planning Workshop, led by Bain & Company, we will answer some of them with you! In this workshop, you will not only be provided with the necessary theoretical tools to build a successful B2B sales effectiveness approach. We will also work out and have a closer look at some of your start-ups’ sales effectiveness approaches and account planning concepts in an intensive group workshop with consultants from Bain & Company. A panel of experts will judge and comment the start-ups’ approaches at the end of the one-day workshop.

The Impact Workshop on Sales Effectiveness and Account Planning from Bain & Company will help you with the following points to improve your B2B sales.

• Help you solve some of the issues that your startup is facing
• Listen, provide a sounding board for your ideas, and offer seasoned professional advice
• Share how successful organizations approach the question of B2B sales effectiveness and some concrete “tips and tricks”
• Meet, connect and exchange with other interesting individuals
• Have fun!

Up to 10 experts from Bain & Co will be present to help you with your individual case. Save your spot!

Bain & Company is one of the world’s top management consulting firms:

• Global firm with ~6,000 employees in 53 offices worldwide
• Deep global and regional expertise across sectors
• Deep capabilities in strategy and organization development

There are two sign-up options, depending on your level of experience:

Option 1: Get the foundation, as well as concrete tips and tricks, on Sales Effectiveness & Account Planning

Option 2: Get tips and tricks on Sales Effectiveness & Account Planning