With a background in Social and Communication Studies (BA University of Lucerne), International Affairs (MA HSG) and European Affairs (MA Sciences Po, Paris), Lorena worked several years as a management consultant specializing in innovation, strategy and organisational design. Wanting to combine purpose, skills and passion, Lorena joined the Impact Hub Zurich Team as a Partnership Curator in 2017. Together with Leana, Lorena co-founded the Impact Hub Spin-Off reverse, a purpose driven service design and innovation agency. 4 years, many sprints, projects, new experiences as an entrepreneur and two children later, Lorena left reverse to find a new challenge. After 12 months of driving projects in the field of circular economy and SMEs for the FHNW, Lorena re-joined the Impact Hub Zurich team again in 2023.