Events Patagonia Storytelling Breakfast

Storytelling Breakfast: The Future of Food

At the Storytelling Breakfast hosted by Patagonia, Impact Hub Zürich & FoodHack, experts discussed how Switzerland can drive the transition toward a healthier and more sustainable food system

About the Event

How can Switzerland move toward a healthier and more sustainable food system? That was the guiding question of our Storytelling Breakfast, co-hosted by Patagonia, Impact Hub Zürich and FoodHack.

A diverse panel of voices – from startups and researchers to activists and NGOs – explored what’s broken in our food system today, and what it will take to change it. From protein transitions and food waste, to subsidies and consumer responsibility, the discussion brought forward both challenges and sparks of hope.

You’ll also hear personal perspectives, surprising data points, and practical ideas already being tested in Switzerland and abroad.

🎧 Curious? Dive into the full conversation in the audio recording below.

Panelists

Co-founder of the Protein Transition Assessment

Silvano Lieger

Silvano Lieger works on making Switzerland’s nutrition strategy more sustainable, with a particular focus on alternative protein sources through his role at Planted.

Key Account Director at WWF

Anna Peters

Anna collaborates with leading food brands such as Emmi, Coop and Starbucks to promote more sustainable retail practices. She also brings valuable experience from her time at Migros working on sustainability projects.

Innovation Manager at Swiss Food Research

Fabian Bättig

Fabian has a background in environmental sciences and policy. He focuses on consumer-driven innovations that make the food system more sustainable.

Climate activist, Green Party municipal council member and social entrepreneur

Dominik Waser

Dominik drives grassroots initiatives and campaigns for sustainable agriculture and GMO-free food, advocating for a fair and climate-friendly food system.

About the Partnership

For over two years, Patagonia and Impact Hub have been collaborating to create meaningful impact. In addition to sharing a physical space at Viadukt, we join forces on initiatives and programs that bring communities together around climate action, circularity and systems change.

Our partnership is built on shared values and the belief that community-led solutions can drive real change. A cornerstone of this collaboration is our Storytelling Breakfast series, where we explore diverse topics, inspire action and connect people who are passionate about making a difference.