Many early-stage teams spend a large part of their time juggling tools, updating CRM data or manually following up with leads. In this masterclass, Déborah Stiernon (Head of HubSpot for Startups, France & MEA) presents a simple framework to structure a scalable go-to-market approach with AI.

Benefits for participants:

• Structure a clear AI-supported GTM framework
• Attract and qualify leads more efficiently
• Respond to new leads faster with automated sequences
• Reduce time spent on manual CRM updates
• Improve onboarding and customer retention through automation

Participants will also receive practical resources to help implement some of the workflows discussed during the session.

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