STRIDE Lab | Brand Storytelling (third edition)
A STRIDE Learning Lab on unleashing storytelling to build a brand that works.
”Marketing is no longer about the product you build, but the story you tell”
– Seth Godin
Storytelling is often praised as the ultimate marketing tool. Whether it is to advertise a product, motivate your employees or rally people behind a common cause. But what is a “brand story” exactly, how do you develop a great one and to implement it? In this STRIDE Lab we will develop a deep understanding of the role of branding for your business and yourself, and concretely craft your personal brand story case using the Brand Story Canvas, developed by Creative Supply .
Upon successful completion of a pre-assignment (1-3h), the workshop (12h) and a post-assignment (8-14h) demonstrating expected learning outcomes, you will obtain an unCertificate of Completion (equivalent of 1 ECTS).
STRIDE – unSchool for Entrepreneurial Leadership fundamentally believes that people, if they are free, want to contribute to the greater good through their lives (naturally, this includes themselves). A problem is that the current learning world does not enable people to create. This is where