STRIDE Lab | Brand Storytelling (third edition)


A STRIDE Learning Lab on unleashing storytelling to build a brand that works.

”Marketing is no longer about the product you build, but the story you tell”

– Seth Godin

Storytelling is often praised as the ultimate marketing tool. Whether it is to advertise a product, motivate your employees or rally people behind a common cause. But what is a “brand story” exactly, how do you develop a great one and to implement it? In this STRIDE Lab we will develop a deep understanding of the role of branding for your business and yourself, and concretely craft your personal brand story case using the Brand Story Canvas, developed by Creative Supply .

Read more: on the STRIDE Website

Upon successful completion of a pre-assignment (1-3h), the workshop (12h) and a post-assignment (8-14h) demonstrating expected learning outcomes, you will obtain an unCertificate of Completion (equivalent of 1 ECTS).

 

 

 

Short-cut Infos

STRIDE Lab | Brand Storytelling (third edition)

Fri 23. Aug 2019 , 17:30 - 21:30

Location: Colab


Please note this is a 1.5-day seminar starting on Aug 23 at 5pm continuing on Aug 24 all day.

Contact Person

STRIDE – unSchool for Entrepreneurial Leadership fundamentally believes that people, if they are free, want to contribute to the greater good through their lives (naturally, this includes themselves). A problem is that the current learning world does not enable people to create. This is where

info@stride-learning.ch

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