Impact Workshop | Workshop B2B Sales Effectiveness and Account Planning

How do I build the relationship beyond transactional discussions? How do I prioritize my opportunities? How do I get customer attention? How do I position myself as a credible business partner?


These and more questions plague most sales managers – in our B2B Sales Effectiveness and Account Planning Workshop, led by Bain & Company, we will answer some of them with you! In this workshop, you will not only be provided with the necessary theoretical tools to build a successful B2B sales effectiveness approach. We will also work out and have a closer look at some of your start-ups’ sales effectiveness approaches and account planning concepts in an intensive group workshop with consultants from Bain & Company. A panel of experts will judge and comment the start-ups’ approaches at the end of the one-day workshop.

The Impact Workshop on Sales Effectiveness and Account Planning from Bain & Company will help you with the following points to improve your B2B sales.

• Help you solve some of the issues that your startup is facing
• Listen, provide a sounding board for your ideas, and offer seasoned professional advice
• Share how successful organizations approach the question of B2B sales effectiveness and some concrete “tips and tricks”
• Meet, connect and exchange with other interesting individuals
• Have fun!

Up to 10 experts from Bain & Co will be present to help you with your individual case. Save your spot!

Bain & Company is one of the world’s top management consulting firms:
-Global firm with ~6,000 employees in 53 offices worldwide
-Deep global and regional expertise across sectors
-Deep capabilities in strategy and organization development

Short-cut Infos

Impact Workshop | Workshop B2B Sales Effectiveness and Account Planning

Fri 09. Sep 2016 , 09:00 - 17:00

Location: Viadukt

Contact Person

We spend about a fourth of our lifetime working, we should enjoy this time about as much as the rest of our life. After founding her own Startup and being happy Impact Hub member for more than three years Prisca joined Impact Hub team as Start-up Booster helping other entrepreneurs to get on their way. With a background in environmental sciences and applied psychology Prisca is interested in...

Prisca Müller, Program Manager ‘Startup Booster’, Ventures, Impact Workshops, Crowdfunding

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