Objective: Persuading others of our ideas effectively using the art of rhetoric
 
Target: Mid to Senior level Managers, Program Leads, Change Makers
 
Format: 3-hour module; case study based
 
"Persuasion is often more effectual than force." - Aesop
 
One of the core tasks of a leader is to persuade and influence others towards a shared goal. According to Daniel Pink, leaders spend around 40% of their time persuading and convincing others. Effective persuasion capability is directly linked with effective leadership.
 
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Since the birth of democracy in the 5th century BCE in Greece, persuasion has become critical to convincing people of the ideas we deemed correct. Aristotle, a Greek philosopher, with his modes of Ethos (ethics, character), Logos (logic, reason), and Pathos (emotions, empathy), has provided an approach for persuasive communication. In this training, we learn the ancient art of persuasion in the 21st-century context.
 
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In this training module, learn to:
 
a) Understand Audience and Objectives: Identify your audience's interests to connect at a more meaningful level. Clearly outline your objectives, and use them to shape your story.
 
b) Craft a story using Modes of Persuasion: Develop a baseline of your story using Aristotle's modes of Persuasion Ethos (ethics, character), Logos (logic, reason), and Pathos (emotions, empathy).
 
c) Select the Medium and Present: Choose the proper medium of your presentation, i.e., verbal, non-verbal, or visual, and present in a case-study-based environment.
 
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This workshop is conducted in English. Limited seats to 16 participants to facilitate better participation. Reserve early!
 
To register, click here.