B2B Sales Strategy: Building and Advancing the Sales Pipeline
About the Event:
Most B2B products and services take months and sometimes years of relationship building before they can be sold and turned into revenue. But how do you know you are on the right track towards a sale and not just treading water? How can you distinguish between a customer giving you excuses and a customer who is going to buy? And how can you make sure to apply just the right amount of pressure to advance your leads?
This skillshare workshop will provide you with simple, yet practical tools to divide the sales process into meaningful stages and develop goals and metrics that help you evaluate your sales pipeline at face value. Furthermore, we will be talking about how to strategically navigate your customers through the sales process and discuss behavioral concepts to advance stuck deals. The format will be presentation + workshop, meaning that we will try to apply the concepts to one or several of the participants current sales challenges.
The target audience are people with a commercial lead role in B2B SMEs and start-ups.
—>>In case of
any questions or inquiries, please feel free to reach out to me beforehand: firstname.lastname@example.org
- 10 years of experience in
- building high-performance B2B marketing & sales organizations in the US and Europe
- Business model innovation and marketing strategy for SMEs
- Start-Up Life Cycle Management (Launch-Growth-Exit) and Post-Merger-Integration
- Industry focus: Pharma / Biotech, Medical Technology, Healthcare
Please register here for a session!
Karin joined Impact Hub Zurich from Impact Hub Singapore after having studied and worked in the US and Germany. A native Swiss-Colombian, she is a polyglot by passion. Her academic background is in music, business psychology, digital management & transformation. She believes in building identity, in the value of community and the power of curated connections.
Karin Stephan, Community & Ecosystem Builder