Websummit 2016 - or how I met an Astronaut

In the beginning of November, I was at the WebSummit in Lisbon as an Alpha-Startup with my company Koovala. What we experienced exceeded all our expectations. Admittedly, that was easy since we went there rather unprepared and without many expectations whatsoever. But still, the experience was amazing and we can recommend participating without reservations. I’ll give you 5 reasons why in a minute, but let me give you some background information first.

Companies face a new reality: Video Content is more relevant than ever. By 2019, 80% of all internet traffic will be generated with video, habits for content-consumption have changed. For marketers, that means that they need to have a constant supply original, compelling content to distribute. The thing is - content creation is very time-consuming and expensive, especially in the field of Branded Content and Ad-Creation.

Enter my startup Koovala

Koovala is your fastest way to exclusive, original TV-ad content. Buy ready-made, fully produced TV- and Online-Commercials Online, individualize them to your specific brand, product or service and be running your campaign in no time. Tapping into an international network of professionals, Filmmakers and Creatives create video advertising that companies then can browse by industry, product, mood and many more. When they find an ad they like, they can customize that ad in various ways: add their logo and claim of course, different music, text and voice over, color-grading, editing and so on. They can even request a reshoot if they, for example, need to have their product in the video. Computer Generated Imaging offers yet another wide range of individualization options. For clients, this means a fast way to get original, high quality content at a very competitive price. I could go on and on about all the advantages for all parties involved, but I’ll stop here and just say that we think we are building a new future of how content can be sourced.