$20M to $700M in annualized revenue in one year. 30M+ users. 390 Fortune 500 customers. The harder story is going from a consumer product creators loved to a B2B platform enterprise buys at scale — without losing what made it work.

Alex Mashrabov (Founder, HiggsField AI) joins HubSpot for Startups to unpack how they found B2B demand inside their consumer base, moved upmarket, and rebuilt their GTM stack to match.

15 min conversation · 15 min open Q&A. Invite-only for Seed–Series A founders and GTM operators.