Learn the art of strategic communication and storyboarding. The 1-day course enables seeing the bigger picture, formulating simple & structured messages, and storyboarding presentations to develop a shared understanding and increase productivity, leveraging a strategic consulting toolkit.
 
Objective: Strategic Communication and Storyboarding to communicate with Senior Management strategically and become an advising partner.
Target: Mid-level Managers, Program Leads, Senior Consultants
Format: 1 day, Face to Face in Zurich
Upcoming: Oct 28th - Full Day (9.00-17:30)
 
Module 1: Strategic Communication: 9.00-12:30
- Start with Why!: Explaining why a topic is relevant through connecting to a bigger picture and having a shared alignment. Often, leaders start with "How" rather than "Why" and lose an opportunity to make a deeper connection.
- Message Pyramidically: Using Barbara Minto's Pyramid Principle, we learn to communicate key messages first backed by arguments and data
- Communicate Specifically and Simply: Strategic communication involves the paradoxical principle of specificity and simplicity. The art lies in understanding the important key messages and communicating them through the right modality.
 
Module 2: Storyboarding Strategic Presentations: 14.00-17:30
- Identifying Purpose: Understanding the overall objective and sensing the audience provides the purpose of the presentation and defines the storyboard's starting point.
- Building a Convincing Storyboard: Disney designed a logic of storyboarding in the 1930s for their animation pictures. Strategists are using the same logic worldwide to plot a storyboard for communication to senior management. It involves structuring key messages and providing logic and simplicity using e.g. Mickey Mouse Storyboard method.
- Creating Meaningful Slides: Slide creation is like painting a blank canvas. Each slide has a 5-point acid test which decides whether it is a good or a bad slide.
 
The modules are conducted in English and are limited to 20 participants to facilitate interactions and connections. Please note that other participants can be joining for specific modules of the program.
 
MQ Learning is EduQua certified educational institute. EduQua is an accreditation body recognized and supported by the Swiss Confederate Government; it’s the first quality certification for public and private educational institutions in Switzerland. EduQua is the premier quality assurance body accreditation scheme for continuing education.
 
To register, click here.