Service & Experience Design

Service & Experience Design

More details on the Pantalk will follow soon.

// About the speaker: Leana Fischer, Product Designer | Co-Founder & CEO of reverse AG

Born and raised in Zurich, Leana was an interior and a product designer before heading to Milan to study service design. Driven by her interest in the process of designing experiences rather than end products, she embraced service and experience design in the years following her studies.

‘’a good designer has a good intuition. and intuition is the accumulation of experiences. being curious makes me want to explore as much as possible. i believe that well designed products and services enable a seamless and purposeful experience, and that the right design makes the intangible tangible. design is an integrative resource to innovate more efficiently and successfully. ”