Digitization has a huge influence on our everyday life – both at work and at home. For startups and small businesses, this has opened up a whole new world of possibilities to reach potential customers: via websites, blogs, social media platforms and search engines, just to name a few.

What’s it about?

During our Digital Marketing Fundamentals breakfast, we will present various Digital Marketing opportunities available as well as the targeting options they offer and hands-on tips, so you are able to decide what makes most sense for you and your business!

Who’s it for?

If you’ve always wanted to have a broad overview over Digital Marketing in order to come up with your own personalized version of our Digital Marketing plan, you won’t want to miss this!

Cesare Marchetti is a self-employed Digital Marketing consultant that helps SMEs to be found on the Internet better and unleash their full potential in this area.  The focus hereby lies on first defining an appropriate Digital Marketing strategy and then implementing it mainly using Search Engine Optimization (SEO), AdWords, Facebook advertising, remarketing and landing page design. He holds an M. in Business Computing (University of Zurich) and founded a company in the nutritional area that became market leader in Switzerland for the according product primarily due to the use of Digital Marketing. He also developed a course for Online Marketing & Social Media.

Lisa-Ann Preuss is the founder of LA Preuss Consulting, a Digital Marketing agency. Her mission is to help small and medium-sized companies integrate themselves into the digital age by offering tailor-made Marketing and Promotion solutions. Furthermore, as a Google Expert and Certified Trainer, she frequently travels through Switzerland to hold trainings about Search Engine Marketing (SEM).

We look forward to welcoming you to our Skill Share Breakfast! To register, please click here