Artificial Intelligence is transforming how startups operate, but choosing the right CRM is about more than picking the platform with the most AI features.

In this exclusive HubSpot for Startups webinar, Ricky Pearl, Founder of Pointer, shares why his team moved from Attio back to HubSpot and how they built an AI-first operating system with HubSpot as its foundation.

During this session, you’ll learn:

• Why a strong CRM foundation matters more than AI features alone.
• How AI can become the interface while HubSpot remains the system of record.
• Practical workflows for recruiting, sales, invoicing, forecasting and deal management.
• Lessons learned from evaluating HubSpot against newer AI-native CRM platforms.

This session is especially relevant for startup founders, operations, revenue and sales leaders, and anyone exploring how to build a scalable AI-powered go-to-market stack.