Business Simulation Game „Marketing-Mix“
All participants are going to play different roles in various imaginary companies, where they are responsible for decisions about Market Research, Product Policy, Production, Price Policy and Promotion Policy. The imaginary enterprises are competing with each other and the business with the most equity at the end of the simulation will win this business game. The organizer of this event is an economist and has a decade of working experience in adult education. Furthermore he is a board game designer and publisher (recently published the political strategy game Zoocracy).