B2B Sales Effectiveness Workshop

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How do I build the relationship beyond transactional discussions? How do I prioritize my opportunities? How do I get customer attention? How do I position myself as a credible business partner?

These and more questions plague most sales managers – in our B2B Sales Effectiveness and Account Planning Workshop, led by Bain & Company, we will answer some of them with you! In this workshop, you will not only be provided with the necessary theoretical tools to build a successful B2B sales effectiveness approach. We will also have a closer look at some of your start-ups’ sales effectiveness approaches and account planning concepts in an intensive group workshop with consultants from Bain & Company.

The Impact Workshop on Sales Effectiveness and Account Planning from Bain & Company will help you with the following points to improve your B2B sales:

  • Help you solve some of the issues that your startup is facing
  • Listen, provide a sounding board for your ideas, and offer seasoned professional advice
  • Share how successful organizations approach the question of B2B sales effectiveness and some concrete “tips and tricks”
  • Meet, connect and exchange with other interesting individuals
  • Have fun!

This event is free of charge with limited spots; social sector start-ups will be prioritized.

Sign-up here!


Up to 15 experts from Bain & Co will be present to help you with your individual case. Don’t wait and save your place now!


Bain & Company is one of the world’s top management consulting firms:

  • Global firm with ~6,000 employees in 53 offices worldwide
  • Deep global and regional expertise across sectors
  • Deep capabilities in strategy and organization development

Short-cut Infos

B2B Sales Effectiveness Workshop

Fr 06. Sep 2019 , 09:00 - 17:00

Location: Colab

Contact Person

Johanna Scheurer has a background in design strategy, branding and trend and now brings in her experience of event organisation to the Impact Hub Zurich. She is passionate about collaborative approaches and loves participative happenings.

Growing up in a big patchwork family (8 siblings) she was inspired by the spirit of communities since very early in her life. As a generalist, she i...

Johanna Scheurer, Community Builder & Event Curator


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